FOR IMMEDIATE RELEASE

NEWLY ESTABLISHED OUTSOURCING FIRM SEEKS TO DISRUPT TRADITIONAL PHONE-BASED CUSTOMER SERVICE INDUSTRY

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Orlando-based S3 Integrity Will Help Companies Reduce Operating Costs and Manage the Customer Experience Through Proper Integration of Self-Service Solutions

ORLANDO, FL - 14 July 2009 - S3 Integrity LLC announced today that it has launched operations as a technology based self service provider dedicated exclusively to reducing telephone-based transactions and costs; disrupting the traditional agent-assisted contact center channel through design and proper integration of customer-facing Self Service Solutions, represented in the "S3" portion of the company's name. The company also announced it has acquired its first client.

According to S3 Integrity founder and CEO Mike Tripp, who has nearly 30 years experience managing call center operations, "The cost advantages of off-shore customer service outsourcing firms are too significant for domestic call center operations to compete against. In response, S3 Integrity intends to help our clients offset that competitive disadvantage by integrating lower-cost, high-touch, self-service solutions that maintain the customer experience and drive brand loyalty.

S3 Integrity's underlying value proposition, according to Mr. Tripp, is to reduce the number of customer service agents (or "seats," in contact center jargon) required to deliver an appropriate level of customer service. Most outsourced providers, both foreign and domestic, claim to deliver self-service solutions. However, the underlying economics of a traditional outsourcing business - which requires them to maintain and grow their own enterprise infrastructure and capacity - forces them to continually seek an increased number of contact center seats from their clients. This financial dynamic often puts their own business interests at direct odds with their clients' goal of delivering cost-effective, high quality service levels."

Mr. Tripp noted, "Based on their business model rather than intentionally, most call center outsourcing firms are incapable of doing the right things for their clients. S3 Integrity intends to differentiate itself by not providing contact center seats allowing us to put our clients' best interests first. As a constant reminder of that lofty goal, we've made "Integrity" part of our company's brand name."

Concurrent with the company's launch, S3 Integrity's value proposition has already resonated with one Tampa-based firm - a provider of GPS locator devices featuring voice communication and third-party monitoring - that engaged S3 Integrity to assist them in building a cost-effective customer service and emergency response platform.

S3 Integrity founder and CEO Mike Tripp has nearly 3 decades of experience in customer service, having headed operations at two highly respected outsourcing firms, including APAC Customer Services. He has managed outsourced customer service programs for scores of well-known B2B and B2C firms, including UPS, Washington Mutual, FedEx, Sprint, Logitech, SanDisk, Verizon Wireless, Comcast, Medco and AT&T among others.